Teenage Market

Teenagers provide a large market for vampire media. any bookstore you walk into will have a section for vampire books in the YA area and movies and shows such as Twilight and The Vampire Diaries, are marketed for teens and young adults. Especially after the release of Twilight, vampire novels for young adults flooded the market and, along with other paranormal fiction, still dominate that market today.  I was 15 when Twilight came out and especially once the movie adaptation was released, it seemed like every YA novel released was about vampires or angels or werewolves.